How to create the Ultimate Small Business Marketing System in 7 steps Step Number One – Narrow Your Focus What I’m really saying by that from a marketing standpoint is don’t try to be all things to all people. You really must find a target market. That may not sound like new news or new information, but it is amazing how easy it is for small business owners. The phone rings, they pick it up and somebody on the other side asks if you can you do “x.” Typically, you say you’ve never done it before, but how hard can it be? The next thing you know, you end up being scattered so thoroughly that no matter what you started out to do in your business, you end up off target