How does Google Plus have an unfair advantage that you can use for your brand? Learn my 5 top reasons in today's video.
Hal Varian, Google's chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He
The process I outline works every time and for any business. It doesn't happen overnight, but you can expect to see results within 30 days if you stay consistent. Once you've built your targeted circle base up, you'll have a very specific
It couldn't be easier to create a simple AdWords marketing plan. Unfortunately, all too often we get bogged down in trying to use estimation tools to create a “perfect” account before any campaign ever goes live. Doing your homework and trying