Benefit of Google AdWords Auction

Hal Varian, Google’s chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He also provides insight into the key components of ad rank: bid, quality and formats, and the way all of this works together to determine your ad’s position and cost.


Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brand’s core values and personality.

These marketing aids are intended to make the sales effort easier and more effective.

Typical collateral materials include:

  • business cards
  • letterheads
  • envelopes
  • printed & digital brochures
  • printed & digital newsletters
  • magazines
  • literature
  • websites
  • facebook splash pages
  • packaging
  • point of sale
  • direct mail
  • vehicle livery
  • advertising
  • display, exhibition stands & graphics, signage
  • branded powerpoint, keynote presentations
  • movies, video, showreels etc.

All of these items and more are designed with a specific objective in mind. They are the tactical material of your brand strategy.
The collateral of your brand is often the first impression of your product or service and first impressions really count.
A poorly executed design can do as much damage as a great professionally designed solution can do to enhance the perceived value of your offering and increases your sales.

7 Steps to Small Business Marketing Success

How to create the Ultimate Small Business Marketing System in 7 steps Step Number One – Narrow Your Focus What I’m really saying by that from a marketing standpoint is don’t try to be all things to all people. You really must find a target market. That may not sound like new news or new information, but it is amazing how easy it is for small business owners. The phone rings, they pick it up and somebody on the other side asks if you can you do “x.” Typically, you say you’ve never done it before, but how hard can it be? The next thing you know, you end up being scattered so thoroughly that no matter what you started out to do in your business, you end up off target


download 7 Steps to Small Business Marketing Success here.