360 degree photography process using Photoshop


This video is a fast method of producing a 360 image spinning on the web in under 3 minutes. It uses Adobe Photoshop and www.sirv.com. The photos were shot using a Crayfish 55 from seabass360.com

The Crayfish turntables are designed to work with every DSLR camera and all computers. We deliberately designed them not to need a computer or software. You are now able to use your favourite capture software, PC or Mac and upgrade your camera at anytime knowing it will always work with the Crayfish. We use Adobe Photoshop and Sirv.com to create our 360’s. This is one of many ways you can produce an interactive image, and we will document how easy it is, and why Photoshop and Sirv are far superior to any specialized 360 software out there. Disclaimer – we are not affiliated with any products we recommend, we have been producing 360s for 15 years, and the solutions we suggest offer the best value for money, they are fastest – and produce the best results. You will need:

photoshop-Logo Adobe Photoshop CC – $9.99 monthly
We think this is the best choice for batching images for 360. Photoshop is much faster than 360 software, and it can do so much more. The tools for retouching out blemishes and enhancing your photos are far superior to anything else on the market. The video and instructions below will show the simple steps for producing a 360 image.

Complete Hyperlapse Tutorial – Start to Finish

We’ve been making hyperlapses for a couple years now and because the technique produces such amazing results, but is really not difficult, we wanted to make sure everyone knew how to do it. Here is our tutorial, from start to finish, including how to process the images in Lightroom and After Effects.

Hands On Sony A99 Mark II – 4k Camera

Sony A99 Mark II, an 42MP A-mount SLT camera to mark the tenth anniversary of the Alpha series

Sony A99 Mark II features 5-axis image stabilization and 4K video capture with no pixel binning

The camera Sony A99 Mark IIwill sell for $3200/€3600, body only, when it arrives in November.

The Sony A99 Mark II 5-axis image stabilization is rated to 4.5EV by CIPA testing. Its shutter is rated to over 300,000 shots.

The Mark II 42.MP sensor (most likely similar to the one found on the a7R II) uses BSI-CMOS technology with copper wiring for ultra-fast readout. The camera also has a newly-developed front-end LSI (processor) to cope with the speed of the sensor.

Body-wise, the a99 II is 8% smaller than its predecessor and is made of magnesium alloy. A newly redesigned shutter has a lifespan of 300,000 exposures. It has a large XGA OLED viewfinder with a magnification of 0.78x. A fluorine coating helps to keep fingerprints and oil off of the outer element. Its 3″ (non-touchscreen) LCD display can tilt in 3-axis. The ‘silent Multi-Controller’ on the front of the camera now offers a click on/off feature. As with the a99, the Sony A99 Mark II has dual SD card slots. In an act of mercy, Sony has also redesigned the a99 II’s menu system.

Sony A99 Mark II video is, of course, also a big deal. The a99 II can capture 4K at 100 Mbps (using XAVC S) with full sensor read-out and no pixel binning. A Super 35 option is also available, with 1.8x oversampling. A ‘Slow and Quick’ mode lets users jump between 1 and 120 fps at the push of a button. All of the capture tools you’d expect are available, including zebra patterns, time code, S-Log2 and S-Log3 profiles and 4:2:2 output over HDMI.

 

Comparative specifications

Canon EOS 5D Mark IV Nikon D810 Sony Alpha SLT-A99 Sony A99 Mark II
Sensor effective resolution 30.4MP Dual-Pixel CMOS
n/a
14-bit		 36.3MP CMOS
12-channel readout
14-bit		 24.3mp Exmor CMOS
n/a
14-bit		 42.4MP Exmor R CMOS
14-bit
Sensor size 36 mm x 24mm 35.9 mm x 24mm 35.8 x 23.9mm 35.9 x 24mm
Focal-length multiplier 1.0x 1.0x 1.0x 1.0x
OLPF Yes No Yes No
Sensitivity range ISO 50 (exp)/100 – ISO 25600/102400 (exp) ISO 32 (exp)/64 – ISO 12800/51200 (exp) ISO 50 (exp)/ISO 100 – ISO 51200/ISO 102400 (exp,
via multishot NR)		 ISO 50 (exp)/ISO 100 – ISO 25600/102400 (exp)
Burst shooting 7fps
21 raw/unlimited JPEG
(with AF/AE fixed on first exposure and IS off)		 5fps
n/a
(6fps in DX mode, 7fps with battery grip)		 6fps
13 raw/14 JPEG		 12fps
54 raw/60 JPEG
Viewfinder
(mag/ effective mag)		 Optical
100% coverage
0.71x/0.71x		 Optical
100% coverage
0.70x/0.70x		 OLED EVF
0.5-inch
2.4 million dots
100% coverage
0.71x/0.71x		 OLED EVF
0.5 in/1.3 cm
2.4 million dots
100% coverage
0.78x/0.78x
Hot Shoe Yes Yes Yes Yes
Autofocus 61-pt High Density Reticular AF II
21 cross-type at f5.6
20 cross-type at f4 and f5.6
20 horizontal at f5.6
5 dual cross-type at f2.8 and f5.6
61 to f8; 21 cross-type		 51-pt
15 cross type
11 cross type to f8
(Multi-CAM 3500-FX)		 dual phase-detection system
19pt
11 cross type;
102pt focal plane		 Dual phase-detection system
79 points
15 cross-type points
1 center to f2.8
399 points focal plane
AF sensitivity
(at center point)		 -3 – 18 EV -2 – 19 EV -1 – 18 EV -4 – 18 EV
Shutter speed 1/8000 to 30 secs; bulb; 1/200 sec x-sync 1/8000 to 30 secs; bulb; 1/250 sec x-sync 1/8,000 to 30 secs; bulb; 1/250 sec x-sync 1/8,000 to 30 secs; bulb; 1/250 sec x-sync
Shutter durability 150,000 cycles 200,000 cycles 200,000 cycles 300,000 cycles
Metering 150,000-pixel RGB+IR with 252 zones 91,000-pixel RGB 3D Color Matrix Metering III 1,200 zones 1,200 zones
Metering sensitivity 0 – 20 EV
(-4 – 20 EV in Live View)		 0 – 20 EV -2 – 17 EV -2 – 17 EV
Best video QuickTime MOV Motion JPEG
DCI 4K (4,096 x 2,160) 2160/30p @ 500Mbps, 720/120p; 1080/30p HDR		 H.264 QuickTime MOV
1080/60p, 50p @ 42Mbps, 1080/30p, 25p, 24p
@ 24Mbps		 AVCHD 1080/60p @ 28Mbps, 1080/24p @ 24MBps XAVC S UHD 4K 2160/30p, 25p, 24p @ 100Mbps; 1080/120p @ 100Mbps
Audio mono; mic input; headphone jack stereo; mic input; headphone jack stereo; mic input; headphone jack stereo; mic input; headphone jack
Manual aperture and shutter in video Yes Yes Yes Yes
Maximum best-quality recording time n/a 20 minutes internal
40 minutes (with external pack)		 n/a n/a
Clean HDMI out n/a Yes Yes Yes
IS Optical Optical Sensor shift Sensor shift
5 axis
LCD 3.2 in/8.1 cm
Fixed touchscreen
1.62m dots		 3.2 in/8 cm
Fixed
921,000 dots plus extra set of white dots		 3 in/7.5 cm
Articulated
921,000 dots plus extra set of white dots		 3 in/7.5 cm
Multiangle
1.2m dots
Memory slots 1 x CF (UDMA mode 7), 1 x SDXC 1 x CF (UDMA mode 7), 1 x SDXC 2 x SDXC 2 x SDXC
Wireless connection Wi-Fi, NFC Optional
(WT-4A Wireless transmitter or UT-1 Communication Unit with WT-5A)		 None Wi-Fi, NFC, Bluetooth
Flash No Yes No No
Wireless flash Yes Yes No Yes
Battery life (CIPA rating) 900 shots (VF), 300 shots (LV)
(1,865 mAh)		 1,200 shots
(1,800 mAh)		 410 shots
(1,650mAh)		 390 shots (VF); 490 shots (LCD)
(1,600 mAh)
Size (WHD) 5.9 x 4.6 x 3.0 in
151 x 116 x 76 mm		 5.8 x 4.9 x 3.3 in
146 x 123 x 81.5 mm mm		 5.9 x 4.5 x 3.1 in
147 x 111.2 x 78.4 mm		 5.6 x 4.1 x 3 in
143 x 104 x 76 mm
Body operating weight 31.4 oz (est.)
890 g (est.)		 34.6 oz
980 g		 29.2 oz
827.8 g		 29.9 oz (est.)
849 g (est.)
Mfr. price (body only) $3,500
£2,630
AU$5,200		 $2,800
£2,140 (est.)
AU$4,500		 $2,000
£2,050
AU$2,500		 $3,200
Release date September 2016 July 2014 October 2012 November 2016

Shooting Clinique-styled product photos

Learn how to shoot product photos as good as those that you see in the website & brochures of Clinique. In this tutorial, master trainer Andrew Boey teaches you how to use the ‘Zebra Flag’ & ‘M Flag’ to get such amazing photos. You will also learn how to make a new type of flag: the ‘Zebra M Flag’. This flag will give you beautiful product photos like those shot by international commercial product photographers. This tutorial was filmed during Andrew’s Professional Product Photography class at Nikonian Academy (www.nikonian.com.my)

Product Photography Benefits Include Increased Revenues ..

Product content is an investment that improves sales and marginProduct Photography

Revenue

It almost goes without saying that if a customer can find what they are looking for and have confidence in their purchase, they are more likely to make that purchase. It would go without saying, yet many web sites miss this most basic of things. Product content is fundamental to both helping customers find products and then provide the necessary information to help them feel confident it satisfies their needs. All the different types of product content contribute to the online customer experience. In combination they have a powerful effect on conversion rate, making your marketing dollars more efficient.

Margin

If your web site has poor product content, then price becomes even more dominant as the reason why customers choose to buy from you. Customers are less likely to buy from you if you are more expensive, but because they are satisfied in other ways, such as through great product content speaking authoritatively about your products. Poor product content also makes it harder to sell the higher customer value add products which often require more explanation. These biases will have a negative impact on margin.

Multi Channel

Product content is also an enabler for multi channel and can be used across all customer touchpoints to drive improved engagement, conversion rate and an overall better experience for customers. Quality product content enables:

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