Jan10
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57% of consumers will abandon a website if the page does not load within 3 seconds

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When surfing the Internet consumers are impatient and often have ADHD. A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction. 57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return. While there is a rush into digital marketing a lot of companies are forgetting basic processes to ensure a good consumer experience.

The two most critical parts of any website are your homepage design and your website load time. Too many homepages look more like an overcrowded bulletin board than an enticing branded experience. They have so many calls to action that a lot of times consumers don’t know where to go first.

The other issue that consumers are frustrated by, especially on mobile devices, are webpage load times. There are a lot of things that can slow down your website including too many graphics and pages that are not optimized for different types of browsers. While it’s great to have a lot of images on your homepage remember that they can often slow down the load time of your website significantly.

Problems like these usually happens when someone in marketing wants eye candy and doesn’t understand that everything you do on the Web needs to be tested as much as you test positioning and advertising.

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